- information
2026.08.21
Tatsuno Unveils a New Brand Identity
In 2024, Tatsuno marked its 90th anniversary by defining its Vision, Role and Values to guide the next chapter of its journey.
Since then, we have been exploring what these ideas mean for how we work, how our businesses evolve, and how we engage with the world around us.
Looking back on our history, we have come to see life as deeply interconnected. Since our founding in 1934, we have built businesses that support everyday life and society across garments, real estate, and infrastructure materials.
From this perspective comes our Vision:
One Nature. Let Life Flourish.
Our renewed brand identity is one expression of this Vision.Through a new corporate logo and a fully renewed website, we are giving form to the ideas that will guide Tatsuno into the future.
■The Story Behind Our New Corporate Logo
We envision a future where all life flourishes. Our new corporate logo represents a new chapter in that journey.
Rather than carrying a single fixed meaning, the logo leaves room for different interpretations to emerge. Its meaning can evolve over time, shaped by the perspectives, experiences, and relationships of the people who encounter it.
■The Form Behind the Logo
Our new logo takes its inspiration from our Role, “Nurturing Encounters, Weaving Aliveness.”
Its form expresses connection, harmony, and movement, drawing inspiration from the forms and rhythms of nature as well as elements rooted in Tatsuno’s identity.
Rather than following a fixed or linear form, the design carries a sense of flow. Its interwoven lines reflect our belief that connections can take shape across people, places, and generations.
■Our New Corporate Website
Alongside the new logo, we have fully redesigned our corporate website to better reflect who we are today and where we are heading.
The new website introduces our businesses, our approach to regeneration, and some of the ways we are exploring new possibilities through placemaking and Co-Design.
■The New Identity in Practice
Since August 21, 2026, the new logo has begun appearing across Tatsuno, from our corporate website and company materials to business cards and other communications.
Over time, the new identity will gradually become part of the many ways we present Tatsuno, both within the company and beyond.